A great game

What a great delight the FIFA matches have been this year. Every match has been scintillating. Clearly, the entire concept of FIFA matches is a great marketing success story and case study.

Marketers rely on the 4Ps, to launch and sustain a product. These 4Ps are product, place, pricing and promotions. FIFA covers all these 4Ps. First, the product has to be something, which people want. Second, the price has to be affordable. Third, the product has to be available to the consumers easily through retail shops, etc. Finally, people should know about the product through advertising and promotions.

FIFA meets all these parameters. FIFA represents football, a game, which any person can play. It is a great but simple product. Apart from the FIFA WC match tickets, football is a cheap game. You only need a football and a ground.

So it is an affordable price game. It is also a game that can be played at a school, college or a professional club playground. So the game can be played at any place, with a ground. Finally FIFA promotes the football sport throughout the years, through schools and clubs. The marketing machinery of FIFA is stupendous and admirable.

Rajendra Aneja,

Mumbai, India