Skincare Meets Sweat: Why Sofia Richie, Kate Hudson, and Adriana Lima Are Working Out at BURN

Grind and glow! BURN founder Maria Chase is redefining the workout experience by merging high-intensity training with skincare-focused technology in a 45-minute session that leaves you sweaty and radiant.

Her infrared-heated classes, enhanced with LED/NIR light therapy, have become a go-to for celebs like Sofia Richie, Kate Hudson, and Adriana Lima, all seeking that post-workout glow in more ways than one.

“As biohacking, technology, and recovery awareness have come to the forefront, it became clear to me that combining them into one experience would be both efficient and effective,” Chase tells ET.

Sofia Richie/Instagram

“I think of it as biostacking, or blending a workout with longevity-focused modalities like infrared heat and medical grade light therapy to amplify results.”

That layered approach carries into the classes themselves, where each format is built around high-intensity, low-impact exercises with minimal cardio, and room for modifications.

“BURN45 is our foundational class, where we work through the entire body to build lean muscle and burn fat using heavier weights,” Chase explains.

“ISOBURN is on the other end of the spectrum. We focus on targeting tiny accessory muscles to support the larger muscles underneath,” she continues.

BURN

And for those looking for a more traditional lift, the workout pro teamed up with David Charvet and his son, Shaya, to launch BUILD, a heavier, fundamentals-driven strength style option.

“It’s rooted in weight training and feels like somewhere in between a personal training session and a group class.”

But the real glow-up at BURN happens well beyond the weights.

Maria Chase/Instagram

“Our studios have Class II medical-grade red and blue lights that penetrate through skin, connective tissue, muscle, bone, and organs for cellular regeneration. The light frequencies also target the superficial layers of the skin to help with tightening and issues like discoloration, rosacea, psoriasis, and acne,” she says.

This means you’re not only working out; you’re working on your skin too. Because of that, Chase has one unexpected rule: come bare faced.

“I always remind clients not to wear sunscreen in class because it can block the red light from penetrating into the skin. Instead, I keep it simple with a hyaluronic acid spray and light water-based moisturizer,” the trainer shares.

Add in the sauna-like atmosphere, and the results go even deeper.

Maria Chase/Instagram

“The detoxification from infrared heat is significantly higher than traditional heat. It’s gentle, but incredibly effective for flushing out toxins and reducing water retention,” the fitness pro explains. “Plus, it warms the body from the inside out, which improves flexibility and helps prevent injuries.”

Still, Chase’s self-care philosophy extends far beyond the studio doors.

“I believe in a holistic approach to wellness and that starts with the mind and soul. I don’t get much time off, so when I do, I really value rest. Unplugging is a luxury.”

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