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Global shipments of OLED monitors jumped 92 per cent in 2025, giving Asus the leading position in a fast-growing segment of the display market as falling prices, broader model line-ups and stronger gamer demand pushed the technology further into the mainstream. Industry tracker TrendForce said shipments reached 2.735 million units last year and forecast another 51 per cent rise in 2026, suggesting that momentum is carrying into a new product cycle.
Asus finished 2025 with a 21.6 per cent share of the global OLED monitor market, ahead of Samsung on 19.3 per cent and MSI on 13.1 per cent. LG Electronics ranked fourth with 12.6 per cent, while Dell, helped by its Alienware gaming range, held 9.9 per cent. The ranking reflects how aggressively brands have moved to expand OLED offerings beyond niche premium displays into a broader mix of gaming, creator and prosumer products.
The sharp rise in shipments was driven in large part by the popularity of 27-inch QHD monitors with 240Hz refresh rates, a category that hit a pricing and performance balance attractive to gamers and power users. TrendForce said fourth-quarter promotions played a major role in accelerating demand, while the arrival of 280Hz models added another push at the top end of the market. That combination of more accessible pricing and stronger specifications appears to have widened OLED’s appeal at a time when buyers are placing greater weight on motion clarity, contrast and colour performance.
Asus’s lead was built on breadth as much as volume. Market watchers noted that the company moved quickly across several product families, including ROG gaming displays, ProArt monitors for creative professionals and portable ZenScreen models. That wider spread gave Asus a way to capture both enthusiast buyers and higher-value professional users, even as competition intensified from Samsung, MSI and LG.
The growth story, however, needs context. Even after doubling in 2025, OLED monitors still represent a small slice of the overall desktop monitor business, which remains dominated by LCD products. Follow-on market coverage based on the TrendForce data put the total desktop monitor market at roughly 50 million units annually, meaning OLED is still climbing from a relatively low base despite its strong growth rate. That matters because it shows the category is expanding rapidly without yet becoming the default choice for mainstream buyers.
Price remains the central battleground. OLED panels continue to command a premium over many LCD alternatives, especially in office and entry-level gaming segments where buyers are more cost-sensitive. At the same time, price gaps have started to narrow in performance categories, helping OLED gain ground where consumers are willing to pay more for image quality and speed. Counterpoint and Omdia research on the wider display sector also points to OLED making gains in advanced and premium monitor brackets rather than across the whole market, which helps explain why shipment growth can be dramatic while total market share stays modest.
Technology improvements are also easing some of the concerns that once slowed adoption. Burn-in remains a talking point around OLED monitors, particularly for users who keep static windows on screen for long periods, but manufacturers have responded with brighter panels, durability enhancements and anti-glare improvements. Samsung Display, a major supplier of QD-OLED panels, has outlined rising panel shipments for monitor applications and introduced a new coating technology for 2026 aimed at reducing reflections and improving perceived black levels in bright rooms. Such refinements matter because monitor buyers often use these screens in mixed lighting and for long sessions, which creates different demands from televisions.
Another important feature of this market is that panel suppliers and monitor brands are not advancing at the same pace. Samsung Display and LG Display continue to dominate OLED panel production for monitors, shaping how quickly brands can broaden their ranges and bring down costs. Omdia data cited by Samsung Display suggests self-emissive panels are taking a larger share of premium monitors priced above $500, rising from 14 per cent in 2024 to 23 per cent in 2025, with a further increase expected in 2026. That indicates the strongest gains are coming first in the premium tier before filtering into lower price bands.
