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Ahead of the blockbuster UEFA Champions League final against Arsenal on May 30, reigning European champions Paris Saint-Germain (PSG) unveiled their new home kit for the 2026–27 season in Dubai.
The special event in Dubai held in partnership with Beyond Developments and attended by
Marco Verratti, one of the French club’s most decorated midfielders, to celebrate a landmark partnership rooted in culture, design, and a shared ambition to connect people across the world.
“Paris Saint-Germain will always be part of who I am, no matter where my career takes me,” said Verratti, the Italian midfielder who played 11 seasons for PSG between 2012 and 2023 and helped the club reach its first European Cup final in 2020. “To see the club celebrated here in Dubai, through a partnership that reflects everything PSG stands for – ambition, beauty, community, emotions – is something I’m proud to be part of.”
Held at Beyond Sales Gallery in Dubai Maritime City, the experience brought the partnership and kit to life through storytelling, design, and atmosphere.
The presence of Verratti created a powerful bridge between the club’s legacy and its global audience. Guests, as well as engaging directly with Verratti, had the chance to explore how football identity extends beyond the pitch.
During the event, guests had the opportunity to discover the new shirt, which debuted on last Sunday during PSG’s win over Brest.
A royal blue shirt, featuring a wide red-and-white central stripe, the new kit is a true tribute to the Club’s supporters, past and present, and will be worn with pride inside the Parc des Princes next season.
Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, added: “Football culture today is more global and interconnected than ever, bridging communities and defining how people connect with each other. With Beyond as our official premium sleeve partner, the partnership reflects that, creating moments such as this that bring those worlds together in meaningful, beautiful ways. Football belongs everywhere people dare to dream and here in Dubai, that conviction is on full display.”
“Football is more than a sport. In every part of the world, it is emotion, identity, and connection, in many ways, it has become a universal language that brings people together,” said Adil Taqi, CEO of Beyond Developments.
“That universal sense of connection strongly aligns with what we believe in at Beyond. As a brand born in Dubai, we are inspired by the vision and leadership of a city that has shown the world what ambition, openness, and belief in the future can achieve.
“Our partnership with Paris Saint-Germain reflects these values as well as the ability to bring people together through experiences that create a genuine sense of belonging.”
