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Ooredoo has launched Smart Wi-Fi Analytics in Qatar, giving large venues and enterprises a tool to convert everyday wireless connectivity into real-time operational intelligence for business, customer experience and network management.
The service has been introduced as an add-on to Ooredoo’s existing Smart Wi-Fi portfolio and is designed for high-density environments such as shopping malls, universities, large office buildings, hospitality venues and other sites where thousands of users rely on stable connectivity throughout the day. It brings network health, user behaviour and application performance into a unified analytics dashboard, allowing business and IT teams to monitor what is happening across their premises without treating Wi-Fi merely as a background utility.
The launch marks a further step in Ooredoo’s effort to deepen its role in Qatar’s enterprise technology market, where telecom operators are shifting from basic connectivity towards managed ICT, cloud, cybersecurity, analytics, Internet of Things and digital infrastructure services. For large organisations, Wi-Fi networks increasingly generate data that can be used to understand footfall patterns, congestion points, customer dwell time, service quality and digital engagement.
Smart Wi-Fi Analytics is aimed at customers already using Ooredoo’s managed Wi-Fi offering. The company said the platform gives organisations visibility into how connectivity is experienced across their environments in real time, enabling faster decisions on network optimisation, capacity planning and service delivery. The dashboard can help identify weak coverage areas, unusual traffic patterns, heavy application usage and performance issues before they affect users at scale.
Hassan Ismail Al Emadi, Chief Business Officer at Ooredoo Qatar, said connectivity should do more than keep businesses online and should provide the intelligence needed to run them better. He said Smart Wi-Fi Analytics would help customers gain real-time visibility, take control of their networks and deliver consistently high-quality digital experiences across large operations.
The service arrives at a time when enterprises in Qatar are under pressure to improve digital efficiency while managing higher demand from mobile-first customers, hybrid workplaces, cloud applications and connected devices. Shopping centres and retail destinations can use network analytics to assess visitor flows and peak usage periods. Universities can monitor usage across classrooms, libraries and student facilities. Office campuses can use the data to support flexible working, improve meeting-room connectivity and detect bottlenecks in heavily used areas.
Ooredoo’s move also reflects a broader industry trend in which telecom operators are monetising managed connectivity by adding software, analytics and automation layers. Enterprise Wi-Fi has moved beyond access points and bandwidth; it now sits at the centre of customer engagement, building management, security planning and service design. Real-time analytics can help businesses reduce downtime, improve operational planning and support better allocation of resources.
Qatar’s digital transformation agenda has created strong demand for services that support smart buildings, connected campuses and data-driven public and private sector operations. The country’s investment in advanced telecom infrastructure, cloud adoption and digital services has strengthened the market for enterprise platforms that combine connectivity with actionable intelligence. Ooredoo, as one of the country’s dominant telecom and ICT providers, has been positioning itself to capture this shift through managed services and business-focused technology products.
The launch follows wider investments by Ooredoo Group in digital infrastructure and enterprise services. The group reported first-quarter 2026 revenue of QAR 6.2 billion, up 6 per cent year on year, with EBITDA rising 6.9 per cent to QAR 2.7 billion and net profit increasing 4.7 per cent to QAR 1.0 billion. Its customer base stood at more than 147 million across markets in the Middle East, North Africa and Southeast Asia, underlining the scale behind its enterprise and consumer platforms.
Ooredoo has also been expanding in areas linked to artificial intelligence, data centres, subsea and terrestrial connectivity, and Internet of Things services. These initiatives are part of a broader strategy to reduce dependence on traditional telecom revenues and build higher-value digital businesses. Smart Wi-Fi Analytics fits into that direction by turning a standard enterprise service into a data product capable of supporting operational decisions.
For customers, the key value will depend on how effectively the analytics are integrated into daily workflows. Network teams may use the platform to improve reliability and respond to faults, while business managers may use aggregated usage insights to understand how spaces are being used. The service could also support better planning for events, promotions, facilities management and customer service staffing in large venues.
